Social media can be a great tool for driving sales and increasing engagement for your brand online. However, that’s only the case if you have the time, dedication, and content to ensure that your efforts are successful. That can be tough, especially when you’re a small-to-medium size business and your focus is being pulled in several directions. Meanwhile your competitors are out there making use of social, getting your traffic, and acquiring customers that could’ve been yours. So how do you find the time? You don’t! Our social media management service lets you focus on the business aspects of your business and puts the onus of the social strategy squarely on our shoulders.
We specialize in crafting engaging content for our clients that we distribute strategically across their social networks for maximum impact. We work closely with you to conduct a full social media audit of your existing online profiles and we determine when your audience is most active, what type of content they respond to, and (more importantly) what type(s) of content they don’t respond to. We use this information to create a highly-targeted social media strategy and content calendar that will fill up your timelines with meaningful content that will resonate with your audience and drive conversions.
As part of our ongoing social media management service we will constantly monitor what is being said about your company, your industry, your products, and most importantly, your brand. The web is a noisy place. We help you cut through the noise with our social listening techniques and we respond in a timely fashion to any conversations or reviews happening around your business. This raises your reputation online and makes your brand a social-first, customer-focused entity that people will come to know and respect.
We also use social listening to put out inevitable fires that arise online. This enables your brand to control the conversation rather than having it control you, and it gives you an opportunity to get ahead of any negative stories that might be spreading about your business online.
Word of mouth advertising is still the most effective form of promotion that exists. Having someone speak highly of your brand and its products is a great way to drive more sales and increase interest in what you’re doing. We identify your biggest social media fans and we make sure that they feel appreciated by engaging them in conversation and rewarding them with special promotions and discounts. We recognize the importance of having a rabid fanbase and we will work tirelessly to make sure your fans feel appreciated.
In addition to using your existing fans to increase the hype around your business, we will also reach out to high-profile influencers that we feel will resonate with your audience and help bring fresh eyes to your products. We partner with these thought leaders and gain exposure for your products through how-to videos, product placements, video reviews, and sponsorship deals. Having a strong relationship with these influencers gives your brand credibility and can help elevate you to the next level.
DATA ANALYSIS AND REPORTING
As one of social media management clients you will receive monthly report detailing the results of the previous month’s marketing efforts. The report will provide a detailed analysis of how well your social campaigns are performing, how your audience is responding, the ROI of your ad spends, and the hard numbers for all ad placement and/or influencer campaigns that have concluded since the previous reporting period. These reports are delivered to you along with the raw data; giving you a completely transparent view of what’s going on behind the scenes of your digital marketing efforts.
*Social Media Management plans require a minimum six month contract after 30 Day risk-free trial.